Many of the problems organizations face today are related to data. Most organizations have too much data, which is growing too quickly, and which is siloed and difficult to consolidate. These challenges create an “insight gap,” where organizations are not able to adequately analyze their data and thus capitalize on its value. Traditional methods of data analysis are not sufficient for many petabyte-scale organizations. However, the promise of self-optimizing analytics powered by artificial intelligence and machine learning offers a path forward, but many organizations don’t know where to get started.
While unlocking intelligence is one common data problem, another is enabling innovation. An organization’s data is the perfect testbed for application developers and database administrators. By working with actual data in a development environment, they can better debug errors, predict production performance, and identify optimizations earlier in the development lifecycle. However, many organizations can only provide developers with dummy data sets which vary significantly from a company’s production data. This creates issues and uncertainty in the development lifecycle and slows down innovation.
The topic of data residency brings up still more issues. Organizations today have numerous options available to them when it comes to storing their data. There are a host of on- and off-premises solutions and services, all with different and shifting cost-benefit profiles. However, many organizations are unable to migrate data in an agile manner to ensure it is located for optimal performance at the lowest possible costs, and that if requirements change, the organization is not prohibitively locked in to the platform choice.
Many organizations face a combination of many or all of these data problems. Whatever the range and extent of such problems, they will invariably combine to diminish the value of an organization’s data. There is an imperative to implement data solutions to these data problems. To help, IBM has developed a vision for organizations: to implement hybrid multicloud-enabled storage infrastructure that modernizes traditional workloads and is optimized to run next-generation workloads, enabling them to operate as dynamic ‘data-driven’ enterprises. The collection of characteristics that determine whether an organization has achieved this vision are collectively referred to as Storage Maturity in this report. Research conducted by ESG strongly validates the premise that organizations that have taken the steps prescribed by this view of Storage Maturity are better positioned to harness the power of their data and to enjoy a competitive advantage over their peers.
Storage Maturity can have different meanings to different organizations, but to apply a consistent, data-driven model, ESG had to formulate concrete characteristics against which organizations could be assessed. Ultimately, ESG developed a three-pillar model for assessing Storage Maturity that we believe objectively considers organizational characteristics that are both unbiased and broadly applicable to organizations today:
ESG’s three-pillar model segmented survey respondents into four different levels of Storage Maturity based on their responses to survey questions related to their infrastructure’s data readiness, enablement of data-intensive workloads, and data portability.
Respondents earned between 0 and 100 maturity points based on their responses to these questions. ESG rated respondents scoring in the bottom quartile (0-25 points) as Level 1 or Laggards, respondents scoring in the second quartile (25.5-50 points) as Level 2 or Followers, respondents scoring in the third quartile (50.5-75 points) as Level 3 or Explorers, and respondents scoring in the top quartile (75.5-100 points) as Level 4 or Leaders. See Appendix II: Criteria for Evaluating Respondent Organizations’ Storage Maturity to review the full list of dimensions of Storage Maturity on which ESG evaluated respondents.
ESG’s analysis found that very few IT organizations have achieved enough progress across enough criteria to be classified as Leaders, as defined by this maturity model. Just 13% of respondents surveyed provided answers about their organizations that resulted in a score in the top quartile. The vast majority of respondents’ organizations fell into either the Follower (42%) or Explorer (32%) categorizations, showing progress in some Storage Maturity characteristics, but with additional advancement needed. Mirroring Leaders, ESG rated just 13% of respondent organizations Laggards in terms of Storage Maturity, falling short on many—if not all— of the criteria included in ESG’s model
Why does Storage Maturity matter? Simply put, ESG found that organizations earning a Leader designation reported the best results across many key performance indicators (KPIs) and characteristics, including: business success, IT operations effectiveness, achievement of multicloud agility, and advancement of artificial intelligence initiatives.
Moreover, the upward trend observed across maturity levels was extremely consistent across the broad spectrum of KPIs included in the research. While the differences noted in KPIs are the greatest when comparing Laggard and Leader organizations, ESG observed that KPIs incrementally improved across each level in the spectrum.
Ultimately, IT exists to support the business. If there are activities that IT can undertake to improve business outcomes, then those activities are worthwhile. In ESG’s research, organizations in alignment with the principles laid out in the Storage Maturity model— those designated as Leaders—consistently reported the highest degree of business performance across all metrics included in the research. In short, there is a strong correlation between organizations that have achieved storage Leader status and the most successful organizations in the market.
Organizations are awash in data: sales activity, customer support records, employee engagement metrics, market research, among others. Each of these data sources contains practical information about the state of a company: sales activity can show which sales region or product is performing best, customer support data can provide a glimpse into customer satisfaction, and employee engagement metrics can show which teams and managers are operating most effectively. However, one of the most strategic use cases for a business’s data is to accurately predict changing market dynamics like which new markets will develop, what new product launches will be successful, or which new features will be broadly adopted by users. When ESG asked respondents how successful they felt their companies were at using data to
For many organizations, there is no bigger business imperative than increasing digitization. Digital initiatives can vary widely. For one organization, a digital initiative may mean transitioning from a predominantly brick and mortar customer experience to a greater reliance on ecommerce. For another, it may mean enhancing digital marketing and lead nurture capabilities. Still others may be focused on entirely new digital services and subscriptions supporting net-new business models. Regardless of how ambitious these initiatives are, it often falls to IT to support and enable them.
ESG’s research shows a distinct correlation between Storage Maturity and organizational digitization. Respondents from Leaders were over four times as likely as Laggards to report that more than 10% of their organization’s revenue was driven from newly developed digital channels that did not exist two years prior (81% versus 17%). Moreover, Leaders anticipate digital revenue to grow at over three times the rate as Laggards year-over-year over the next three to five years (41% versus 13%).
IT organizations and executives are often frustrated by the perception that IT is a cost center for their organizations. IT is a critical component of business operations, with revenue-generating employees relying on IT systems and services to be productive. For many organizations, IT often functions as the innovation engine of the organization, supporting new services and finding new ways to deliver offerings to employees and other end-users. In ESG’s research, Storage Maturity was positively correlated with the IT organization’s ability to make a more dramatic impact on the business. In fact, IT organizations at Leaders were eight times more likely than Laggards to operate with a very positive return on investment
Given the fact that business benefits delivered by IT at Leaders are much more likely to significantly outweigh costs, it is not surprising to observe that Leaders were three times more likely to expect their organization to beat their annual profitability goals in 2018 than Laggards (62% versus 19%). ESG believes the positive business impact by IT organizations at Leaders is a major contributing factor to their overall bottom-line success.
While the correlations that exist between Storage Maturity and positive business outcomes are consistent and numerous, ESG also observed many ways in which Storage Maturity and IT capabilities trend in the same direction. In many ways, these correlations are even more noteworthy as it is more likely that they are the result of a causal relationship—that the maturity of the organization’s infrastructure, workload capabilities, and workload portability directly cause positive IT performance.
Complex, legacy IT environments are difficult and costly to maintain. More importantly, the amount of time, effort, and budget they require can preclude IT from other more strategic projects like cloud migrations, data center consolidations, and application modernization efforts. However, scalable, software-defined, highly virtualized infrastructure—all managed through a single pane of glass—can free up both staff and budget resources to advance these other initiatives. By freeing up staff and dollars from infrastructure management, organizations can sharpen their focus on innovation.
Leaders represent this mature type of environment well, with a high rate of adoption of simple, scalable flash storage and a large portion of their storage infrastructures that have been virtualized—allowing a complex heterogeneous storage footprint to be managed as a single pool of resources from a single console. Thus, it is not surprising to note that Leaders are able to allocate an incremental 10% of their annual IT budget on next-generation workloads compared to Laggards, which spend 60% of their budget maintaining legacy applications
Moreover, Leaders as a group agree they are getting value from their ability to allocate more of their budget to innovation. ESG asked all respondents to describe how much progress they’ve made leveraging IT resources to speed product innovation and time to market. Respondents at Leader organizations were more than four and a half times as likely as those at Laggard organizations to describe progress as “excellent”
As noted, Leaders can allocate significantly more of their budgets to supporting next-generation workloads. Part of that means they can spend more on application development and modernization. But it also means they can spend more on the infrastructure that sits underneath those modernized applications. Given this increased level of investment on next- generation infrastructure, it would be logical to assume Leaders have made greater advancements in private cloud adoption. That is, it would be logical to assume that more of their on-premises infrastructure is highly virtualized, scalable, and elastic and that end-users are able to provision resources in a self-service manner with usage-based tracking. ESG was able to test this assumption in the research. ESG asked each respondent what percentage of on-premises workloads they run on physical servers, on virtual servers managed in a traditional manner, or on true private cloud infrastructure that mirrors public cloud service offerings. Respondents at Leaders reported running more than twice as many of their on- premises workloads on scalable, elastic, and dynamic private cloud infrastructure than respondents at Laggard organizations
ESG believes the fundamentally different, more agile infrastructure environments present at Leader organizations in turn play a significant role in those organizations’ ability to launch workloads to their production environments ahead of schedule. ESG asked respondents what percentage of all production workload launches in the past two years had been completed ahead of, on, or behind schedule. Leaders, thanks in no small part to their private cloud investments, reported that 34% of workload launches had been completed ahead of schedule, on average. By contrast, Laggards reported that just 13% of launches had been completed ahead of schedule, on average.
Ultimately, IT’s charter is to support business, to give employees the tools and technology to do their jobs effectively. In many ways, the satisfaction of line of business employees is the true test of how effective IT is. This is a test Leaders pass with flying colors. When ESG asked respondents how satisfied the line of business end-users at their organizations are with the applications and IT services they are provided with to perform day-to-day business tasks, 60% of respondents at Leaders said, “extremely satisfied.” That represents a fifteen-times multiple over the frequency observed among Laggard organizations
ESG’s research into Storage Maturity would be severely lacking if it did not include an assessment of how Storage Maturity is correlated to storage-specific KPIs and attitudes. ESG assessed a broad set of these metrics in its research and observed universally positive correlations between KPI performance and Storage Maturity.
ESG’s survey included a question on the organization’s total storage capacity. It also asked respondents to report how many full-time equivalents were employed by their organization to administer storage. By looking at the average ratio of these two data points in each level of Storage Maturity, ESG was able to derive a metric for administrator productivity across Laggards, Followers, Explorers, and Leaders: average number of TBs per storage administrator. Not surprisingly, Leaders reported the highest level of productivity, reporting more than twice as many TBs under management per administrator than their Laggard counterparts
Administrator productivity and efficiency is likely a contributing factor to higher organizational confidence in the storage functional group. ESG asked all respondents how confident they were in their organizations’ ability to execute major storage-related projects like new application deployments, new/extended array deployments, technology refreshes, data migrations, etc. Respondents at Leaders were three and a half times more likely than their counterparts at Laggards to report they were fully confident in the IT organization’s ability
For many organizations, storage is no longer just about data retention and protection. Storage is seen as a resource with the potential, if not mandate, to support other strategic initiatives. Respondents at Leaders are much more likely than other levels of Storage Maturity to feel their storage resources do a good job supporting these endeavors. Nearly three- quarters of respondents at Leaders (72%) reported that storage and data services support analytics projects “very well,” far outstripping the rate reported by Laggards (18%). Similarly, 67% of respondents at Leaders reported that storage and data services support application development initiatives like DevOps “very well,” compared to 13% of Laggards. For IT organizations and storage stakeholders looking to maximize their relevance to business strategy and strategic imperatives, optimizing Storage Maturity will help highlight the value of storage resources.
Based on ESG’s research, Storage Maturity Leaders are the exception, not the rule—87% of the market has significant work to do to attain a Leader designation. However, this research shows that incremental benefits can be achieved by making steps to move up the maturity curve: Followers outperform Laggards and Explorers outstrip Followers.
If you are interested in improving your organization’s standing against the benchmarks laid out by ESG, it is important to understand the criteria we used to assess Storage Maturity, as well as the actions you can take to improve your rating.
Leaders run data-intensive workloads on data-ready infrastructure, and they have a high degree of flexibility enabled by the application portability unlocked by containerization. As a result, they can run IT more effectively, positively impact business outcomes, and even capitalize on early gains delivered by AI-driven analytics. Organizations should take notice of the behaviors and technology solutions allowing Leaders to capture these benefits and take the steps necessary to follow their lead.
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